There was hardly a mention of Sockalexis that did not include some reference to collecting scalps or wampum or General Custer or, in later coverage, firewater. War whoops followed him everywhere. The favorable stories usually involved some sort of bizarre Indian tale.
This story — and you will note that even Lewis refers to it as a “story” [in 1948] — was cleaned up and recast and pushed relentlessly by writers and, especially, the team (especially as Native Americans and others began to challenge the rightness of using names like Indians or, even more, mascots like the red-faced Chief Wahoo).
…contrary to the story told so often, there was no team-naming contest this time. Papers did solicit ideas from fans, but team owner Charles Somers put together a group of Cleveland sportswriters from the four papers and told them to come up with a name. They are the ones who chose the Cleveland Indians and there is no indication that they chose a name entered by a fan.
One: A year earlier, the Boston Braves had a miraculous season — coming from last place on July 4 to win the pennant — and so Native American names were in. Two: It was a glorious opportunity for HI-larious Native American jokes and race-specific cliches and insults that fit well in headlines.
You will notice there is no mention in this cartoon of Louis Sockalexis, nor was there in any of the national stories about the name change. In fact, in my national search of more than 300 national newspapers, I could not find a single mention of Louis Sockalexis in the entire year of 1915.